Although Internal Data Sources Have a Number of Advantages, One

question 35

Multiple Choice

Although internal data sources have a number of advantages, one of their biggest problems is:

• A) there are rarely enough internal data.
• B) internal data are often not relevant to the marketing issue at hand.
• C) internal data are expensive to collect.
• D) internal data are often in a form that is not readily accessible.
• E) internal data are typically biased.

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Definitions:

Compound Interest

Interest calculated on the initial principal, which also includes all of the accumulated interest from previous periods.

Robinson-Patman Act

A United States federal law aimed at preventing anticompetitive practices by producers, specifically price discrimination.

Price Discrimination

A pricing strategy where a seller charges different prices for the same product or service to different customers, based on factors like location, age, or purchase quantity.

Sunk Cost

A cost that has already been incurred and cannot be recovered.