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Identify and Discuss at Least Five Reasons Why Potential Customers

question 28

Essay

Identify and discuss at least five reasons why potential customers do not purchase a firm's goods or services. For each reason, discuss ways that the firm can overcome the resistance of noncustomers.


Definitions:

Ventrolateral surface

The surface of a body part or organ that is positioned toward the front and side.

Triceps Brachii

A muscle located at the back of the upper limb, responsible for extending the forearm.

Brachialis

A muscle in the upper arm that flexes the elbow joint.

Rectus Abdominis

A long muscle in the front of the abdomen that assists in breathing and stabilizes the core during movements.

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