Identify and Discuss at Least Five Reasons Why Potential Customers

question 28

Essay

Identify and discuss at least five reasons why potential customers do not purchase a firm's goods or services. For each reason, discuss ways that the firm can overcome the resistance of noncustomers.

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Definitions:

Business Operations

All the activities and responsibilities necessary for running a business and ensuring it operates efficiently and effectively.

Genetically Modified Organism

Organisms whose genetic material has been altered using genetic engineering techniques.

Whole Foods

An American supermarket chain that specializes in selling organic and natural foods and products.

Federal Requirement

A mandate or regulation imposed by the federal government that individuals, businesses, or other entities must comply with.