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Explain why marketing implementation is difficult for many firms. In your answer, discuss how these difficulties often stem from the relationship between strategic planning and marketing implementation.
Euros
The official currency of the Eurozone, used by 19 of the 27 European Union countries.
Controlling Influence
The power or authority one entity has over another, typically in the context of a parent company's significant influence over the operations and decision-making of its subsidiary.
Consolidation Method
An accounting technique used when a company owns more than 50% of another company, requiring the financial statements of both companies to be combined as one.
Equity Securities
Equity securities represent ownership interest held by shareholders in an entity, such as stocks, signaling a claim on its proportionate share in the corporation's assets and profits.
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