Explain Why Marketing Implementation Is Difficult for Many Firms

question 4

Essay

Explain why marketing implementation is difficult for many firms. In your answer, discuss how these difficulties often stem from the relationship between strategic planning and marketing implementation.

---

Definitions:

Positive Psychology

A branch of psychology focused on studying and promoting well-being and happiness, rather than on mental disorders.

Behaviourist Principles

A set of principles based on the belief that all behaviors are learned through interaction with the environment, emphasizing the role of external stimuli and responses.

Psychiatrist

A medical doctor specialized in the diagnosis, prevention, study, and treatment of mental disorders.

Psychometrist

A specialist who administers and scores psychological tests, typically under the supervision of a qualified psychologist.