Identify and Explain the Three Different Types of Informal Controls

question 39

Essay

Identify and explain the three different types of informal controls used by employees. In your discussion, explain how each type of control affects marketing implementation.

---

Definitions:

Debt And Equity

Refers to the two primary ways of financing a company's operations and growth, through borrowing (debt) or selling ownership interests (equity).

Sustainable Growth Rate

The maximum rate at which a company can grow its sales, earnings and dividends without needing to increase equity or borrowings.

Debt-Equity Ratio

The measure of a company's financial leverage, calculated by dividing its total liabilities by stockholders' equity.

Net Income

The overall earnings of a business following the deduction of all costs, taxes, and expenses from its gross revenue.