The Link Between Marketing Ethics/social Responsibility and Firm Performance Has

question 9

Multiple Choice

The link between marketing ethics/social responsibility and firm performance has been documented repeatedly over time. This link is most evident in firms that have a strong __________.

• A) market orientation
• B) cause-related marketing program
• C) sense of customer loyalty
• D) ethical climate
• E) employee satisfaction program

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Definitions:

Federally Funded Childcare

Childcare services and programs that receive financial support from the federal government to ensure accessibility and affordability for families.

Defense Plants

Industrial facilities that produce military equipment and supplies for a country's defense forces.

Arsenal of Democracy

A term coined by President Franklin D. Roosevelt during World War II, referring to the idea that the United States had the responsibility to supply Allied nations with the materials needed to defeat the Axis Powers.

Doolittle Raid

A military operation during World War II in which U.S. aircraft bombed Tokyo and other Japanese cities in 1942, the first air raid to strike the Japanese Home Islands.