Colgate Promotes Its Toothpaste Using a Claim That States "Helps

question 16

Multiple Choice

Colgate promotes its toothpaste using a claim that states "helps fight plaque and gingivitis." What potential ethical issue does Colgate have with respect to its promotional strategy?

• A) bribery
• B) ambiguous statements
• C) fraud
• D) superficial claims
• E) false advertising

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Definitions:

Self-Fulfilling Prophecies

are predictions or expectations that, merely by being made, influence behaviors to ensure they come true.

Expectations

Beliefs or forecasts about future events or behaviors, often based on past experiences or societal norms.

Credential Inflation

Describes the increasing demand for higher educational degrees or qualifications for jobs that previously required less education.

Technical Requirements

Specific technical needs or criteria that must be met for a project, system, or product.