The Principles and Standards That Define Acceptable Marketing Conduct as Determined

question 32

Multiple Choice

The principles and standards that define acceptable marketing conduct as determined by the public, government regulators, private-interest groups, competitors, and the firm itself are termed:

• A) marketing standards
• B) societal standards
• C) codes of conduct
• D) marketing ethics
• E) social responsibility

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Definitions:

System Stages

The phases or steps in the lifecycle of a system, including conception, development, deployment, operation, and decommissioning.

Parallel Conversion

A method of implementing a new system where the old and new systems run simultaneously for a period of time to ensure the new system works correctly.

Old Systems

Outdated or legacy technology and processes that are still in use within an organization.

End-user Development

The practice of allowing end-users, who are not professional developers, to create or modify software applications.