Colgate Promotes Its Toothpaste Using a Claim That States "Helps

question 16

Multiple Choice

Colgate promotes its toothpaste using a claim that states "helps fight plaque and gingivitis." What potential ethical issue does Colgate have with respect to its promotional strategy?

• A) bribery
• B) ambiguous statements
• C) fraud
• D) superficial claims
• E) false advertising

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Definitions:

Genuine

refers to being truly what something is said to be; authentic and sincere in one's actions, intentions, or character.

Manipulative

Involving the skillful handling or controlling of situations or people to achieve one's own goals, often in a manner considered deceitful or unfair.

Vocalics

The nonverbal aspects of the voice, including pitch, rate, and volume.

Gestures

Physical movements or signals used to convey messages or express thoughts without verbal communication.