__________ Are Factual Descriptors of the Product and Its Characteristics

question 37

Multiple Choice

__________ are factual descriptors of the product and its characteristics.

• A) ​product benefits
• B) ​product advantages
• C) ​product features
• D) brand marks
• E) ​brand descriptions

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Definitions:

Token Economy

A behavior modification system that uses tokens as reinforcement for desired behaviors, which can be exchanged for rewards.

Token-Storage System

A behavioral modification system where tokens are earned for desired behaviors and can later be exchanged for rewards.

Peer Pressure

The influence exerted by a peer group, encouraging individuals to change their attitudes, values, or behaviors to conform to group norms.

Positive Reinforcement

A learning process in which a behavior is followed by a desirable consequence, strengthening the likelihood that the behavior will be repeated.