As a Tool of Positioning Strategy, Perceptual Maps Illustrate Two

question 4

Multiple Choice

As a tool of positioning strategy, perceptual maps illustrate two basic issues. First, they indicate products/brands that are similar in terms of relative mental position. Second, they illustrate:

• A) which brands occupy the same relative space.
• B) how competing brands imitate one another.
• C) voids in the current mindscape for a product category.
• D) how long a brand has held its relative mental image.
• E) how much longer a brand is likely to hold its relative mental image.

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Definitions:

Job Context

The work environment and conditions under which a job is performed, including physical surroundings, job roles, organizational culture, and external influences.

Psychological Contract

The set of individual expectations about the employment relationship.

Additional Authority

Additional power or authorization granted to an individual or organization to make decisions or take action.

Job Enrichment

A method of motivating employees by adding more meaningful tasks and responsibilities to their job roles, enhancing job satisfaction.