As a Tool of Positioning Strategy, Perceptual Maps Illustrate Two

question 4

Multiple Choice

As a tool of positioning strategy, perceptual maps illustrate two basic issues. First, they indicate products/brands that are similar in terms of relative mental position. Second, they illustrate:

• A) which brands occupy the same relative space.
• B) how competing brands imitate one another.
• C) voids in the current mindscape for a product category.
• D) how long a brand has held its relative mental image.
• E) how much longer a brand is likely to hold its relative mental image.

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