Why Is the Strategy Canvas Tool Useful for Positioning

question 34

Multiple Choice

Why is the strategy canvas tool useful for positioning?

• A) ​It represents customer perceptions and preferences spatially by means of a visual display.
• B) ​It is an effective way to rebrand a product and push it back into the growth stage.
• C) ​It measures differences in the firm's product offering that set it apart from competing offerings.
• D) ​It demonstrates the firm's relative position in terms of competitive factors important to the target market.
• E) ​It is used to come up with product descriptors that inform consumers about the product.

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Definitions:

Environmental Awakening

A growing awareness among people about environmental issues and the importance of sustainability.

Era

A long and distinct period of history with a particular feature or characteristic.

Industrial Revolution

A period of major industrialization that took place during the late 1700s and early 1800s, revolutionizing technology, economy, and society.

England

A country that is part of the United Kingdom, known for its rich history, cultural heritage, and as the birthplace of the English language.