Why Would a Firm Offer a Deep Assortment of Products

question 63

Multiple Choice

Why would a firm offer a deep assortment of products in its product portfolio?

• A) To attract a wide range of customers and market segments.
• B) To capitalize on the firm's reputation.
• C) To diversify its risk.
• D) To maximize differentiation across its product lines.
• E) To create synergies in the marketing department.

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Definitions:

Discount Rate

The interest rate used to discount future cash flows to their present value, which is crucial in time value of money calculations and in assessing investment opportunities.

Independent Projects

Investment projects whose cash flows are not affected by the acceptance or rejection of other projects.

Discounted Payback

A method in capital budgeting that determines the amount of time needed to recover the initial investment, accounting for the present value.

Payback Method

An approach within capital budgeting that determines how long it takes to regain the initial outlay for an investment.