Because Service Capacity Is Perishable and Service Demand Is Highly

question 77

Multiple Choice

Because service capacity is perishable and service demand is highly time dependent, service firms employ yield management strategies in an effort to:

• A) control costs.
• B) control demand through effective advertising strategies.
• C) establish fair guidelines for overbooking capacity.
• D) shift customer demand to other firms that can handle the excess business.
• E) balance price and revenue considerations with their need to fill unused capacity.

---

Definitions:

Latissimus Dorsi

A large, flat muscle on the back that helps in movement of the shoulders, stabilizes the spine, and assists in breathing.

Pectoralis Major

A large muscle in the upper chest that contributes to the movement of the shoulder and the arm.

Xiphoid Process

A small cartilaginous extension of the lower part of the sternum, which is usually ossified in the adult human.

Linea Alba

A fibrous structure that runs down the midline of the abdomen, forming the median attachment of the abdominal muscles.