Because Service Capacity Is Perishable and Service Demand Is Highly

question 77

Multiple Choice

Because service capacity is perishable and service demand is highly time dependent, service firms employ yield management strategies in an effort to:

• A) control costs.
• B) control demand through effective advertising strategies.
• C) establish fair guidelines for overbooking capacity.
• D) shift customer demand to other firms that can handle the excess business.
• E) balance price and revenue considerations with their need to fill unused capacity.

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Definitions:

Resident Virus

A type of malware that embeds itself in the memory of a computer allowing it to execute at any time, typically activated when the operating system loads.

Active Memory

Memory that is currently being used or processed by the computer's CPU.

Code

Instructions written in a programming language to be executed by a computer.

Pretexting

The act of creating an invented scenario (the pretext) to convince someone to divulge information.