In Terms of the AIDA Model, Mass Communication Elements Such

question 45

Multiple Choice

In terms of the AIDA model, mass communication elements such as advertising and public relations tend to be very effective at:

• A) stimulating awareness of and interest in a product.
• B) explaining highly complex and technical products.
• C) stimulating immediate purchase of a product.
• D) marketing high priced products.
• E) closing the sale.

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Definitions:

Forced Labour

Work that individuals are compelled to do against their will under threat of punishment or some form of penalty.

Ethical Dilemma

Arises when action must be taken but there is no clear ‘ethically right’ option.

Managerial Decision

Choices or judgments made by managers within an organization, which can impact operations, strategies, and employee welfare.

Moral Pinch

A situation where an individual faces a moral dilemma, often causing discomfort or ethical conflict.