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Discuss the Issues Associated with the Increasing Fragmentation of Mass

question 59

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Discuss the issues associated with the increasing fragmentation of mass media audiences. How are advertisers and media companies coping with the issue?


Definitions:

Physical Survival Needs

Basic necessities required for human survival, including food, water, shelter, and clothing.

Glasser

Refers to William Glasser, an American psychiatrist who developed the theories of Reality Therapy and Choice Theory.

Authentic

Being genuine or true to one's self, values, and beliefs in one's actions and interactions.

Existential Therapies

A group of psychotherapeutic approaches that emphasize individual freedom, choice, and responsibility, aimed at helping people face life's existential questions and dilemmas.

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