A Market Segment Meets All Criteria for Viability

question 29

Multiple Choice

A market segment meets all criteria for viability. However, what else is necessary for a firm to successfully pursue that segment?

• A) The segment should allow for little competition.
• B) The segment should be inexpensive to reach.
• C) The segment should have synergy with the firm's mission.
• D) The segment is easy to reach with traditional forms of communication.
• E) The segment's members cannot overlap into other segments.

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Definitions:

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A belief or expectation that an individual holds about a future event that manifests because the individual holds it.

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