A Market Segment Meets All Criteria for Viability

question 29

Multiple Choice

A market segment meets all criteria for viability. However, what else is necessary for a firm to successfully pursue that segment?

• A) The segment should allow for little competition.
• B) The segment should be inexpensive to reach.
• C) The segment should have synergy with the firm's mission.
• D) The segment is easy to reach with traditional forms of communication.
• E) The segment's members cannot overlap into other segments.

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Definitions:

Cholesterol Levels

The measure of cholesterol in the blood, which can indicate risk for heart disease; includes measurements of LDL (bad) and HDL (good) cholesterol.

Stroke

A medical condition occurring when the blood supply to part of the brain is interrupted or reduced, causing brain cells to die due to a lack of oxygen.

Heart Disease

A range of conditions affecting the heart, including coronary artery disease, heart rhythm problems, and heart defects.

Emphysema

A chronic lung disease characterized by overdistension of the alveolar sacs and inability to exchange oxygen and carbon dioxide.