Examlex
Which of the following IS NOT a typical basis used to segment business markets?
Demand Elasticity
An indicator of the extent to which the demand for a product or service shifts as a result of variations in its price.
Locking in Customers
Refers to strategies used by companies to retain customers, often through the use of long-term contracts, proprietary technology, or loyalty programs.
Exclusive Government Contract
A legal agreement where a government grants only one company the right to provide goods or services, prohibiting competitors.
Acquire Patents
Process of obtaining legal rights to inventions or designs, ensuring exclusive use to the holder.
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