Explain the Five Different Target Marketing Strategies and Give Examples

question 16

Essay

Explain the five different target marketing strategies and give examples of firms that use each one. Also, discuss how firms might approach the targeting of noncustomers

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Definitions:

Proxy

A writing signed by a shareholder that authorizes the individual named in the writing to exercise the shareholder’s votes (corresponding to his or her shares of stock) at a shareholders’ meeting.

Annual Corporate

This term refers to yearly activities and obligations a corporation must fulfill, including financial reporting and meetings.

Criminal Behavior

Activities that violate the laws of a jurisdiction and are punishable by the state or other authority.

Directors

Individuals elected by shareholders to oversee the management and make major policy and financial decisions for a corporation.