Which of the Following IS NOT a Typical Basis Used

question 24

Multiple Choice

Which of the following IS NOT a typical basis used to segment business markets?

• A) type of organization
• B) organizational characteristics
• C) benefits sought
• D) organizational culture
• E) relationship intensity

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Definitions:

High-Context Cultures

Societies where communication is heavily reliant on context, nonverbal cues, and the relationships between speakers rather than explicit words.

Low-Context Culture

A culture in which a written agreement, such as a contract, can be taken at face value.

Illustrators

In communication, illustrators are gestures that accompany speech to clarify or emphasize the spoken words.

Nonverbal Punctuation

The use of body language and facial expressions to emphasize or clarify the spoken message, functioning similarly to punctuation in written language.