What Type of Segmentation Divides Consumer Markets into Segments Using

question 9

Multiple Choice

What type of segmentation divides consumer markets into segments using individual factors such as gender, age, income, and education?

• A) psychographic segmentation
• B) demographic segmentation
• C) benefit segmentation
• D) behavioral segmentation
• E) lifestyle segmentation

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Definitions:

Brain Activity

The patterns of neural activity in the brain, involved in everything from controlling movement to processing sensory information and thoughts.

Gender Identity Disorder

An outdated term for what is now more commonly referred to as gender dysphoria, characterized by a significant discrepancy between an individual's experienced or expressed gender and the gender others would assign them.

DSM

Diagnostic and Statistical Manual of Mental Disorders, a publication by the American Psychiatric Association outlining mental health disorders.

Homosexuality

The romantic or sexual attraction or orientation toward members of the same sex.