What Type of Segmentation Divides Consumer Markets into Segments Using

question 9

Multiple Choice

What type of segmentation divides consumer markets into segments using individual factors such as gender, age, income, and education?

• A) psychographic segmentation
• B) demographic segmentation
• C) benefit segmentation
• D) behavioral segmentation
• E) lifestyle segmentation

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Definitions:

Public Opinion

Public opinion refers to the collective attitudes, beliefs, or views of the general public or specific population segments on various issues or topics.

Ethical Standards

Principled guidelines that govern the conduct of individuals and organizations, maintaining integrity and fairness in professional practices.

Public Opinion Surveys

The collection and analysis of the views of the general public, typically conducted through questionnaires to inform decision-making processes.

Personal Moral Philosophy

An individual's set of beliefs, principles, and values that guide their behavior and decision-making process regarding right and wrong.