Rather Than Conducting Just One SWOT Analysis, Marketers Should Conduct

question 23

True/False

Rather than conducting just one SWOT analysis, marketers should conduct a series of analyses, each focusing on a specific product/market combination.

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Definitions:

Drive Theories

A group of theories in psychology that suggest humans are motivated by biological drives to achieve certain needs such as hunger or thirst.

Incentive Theories

Psychological models which suggest behavior is motivated by a desire for rewards and avoidance of punishments.

External Stimuli

Elements in the environment that influence behavior or responses, such as light, noise, or temperature.

Physical Attractiveness

Physical attractiveness refers to the degree to which a person's physical traits are considered aesthetically pleasing or beautiful, often influenced by cultural and social norms.