Kodak Focused on Maintaining Market Dominance Over Polaroid and Fuji

question 11

Multiple Choice

Kodak focused on maintaining market dominance over Polaroid and Fuji but failed to consider Sony, Nikon, Canon, and even smartphones. What mistake did Kodak make? ​

• A) ​It idenfied the wrong brand competitors.
• B) ​It was too obsessed with market dominance.
• C) ​It only focused on brand competitors.
• D) ​It didn't engage in competitive analysis.
• E) ​It refused to collaborate with its competitors.

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Recall Environment

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