Why Is It Important That Marketing Goals Involve Some Degree

question 15

Multiple Choice

Why is it important that marketing goals involve some degree of intangibility?

• A) It makes it more difficult for competitors to determine the firm's marketing strategy.
• B) It makes goals more consistent with the objectives that follow.
• C) It makes goals easier to achieve.
• D) It promotes learning by forcing employees to ask questions about the strategy.
• E) It makes the goal more motivational and promotes continuous improvement

---

Definitions:

Slope

The measure of the steepness or incline of a line, defined mathematically as the ratio of the vertical change to the horizontal change between two points on the line.

Corn Chips

A food product made from cornmeal, served as a snack or accompaniment, and can be relevant in discussions on consumer goods, manufacturing, and agricultural economics.

French Fries

Deep-fried potato strips, known for their crispy texture and often served as a side dish or snack, popularized in American and European cuisines.

Indifference Curve

A graph showing different bundles of goods, each measured as to quantity, between which a consumer is indifferent.