The Failure to Understand the Difference Between Internal and External

question 36

Multiple Choice

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers:

• A) see opportunities and threats as being the same thing.
• B) confuse weaknesses with threats.
• C) see strengths as the only meaningful issue in a SWOT analysis.
• D) confuse strengths with opportunities.
• E) list their marketing options or strategies as opportunities.

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Definitions:

Goto Statement

A programming instruction that causes the execution flow to jump to another point in the program, often criticized for making code less readable.

Bit-By-Bit AND

A binary operation that performs logical AND operations on each corresponding bit pair of two operands.

And Operator

A logical operator that returns true if both operands are true, and false otherwise.

And Operator

A logical operator (&& in C/C++) that returns true if both operands are true and false otherwise.