The Failure to Understand the Difference Between Internal and External

question 36

Multiple Choice

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers:

• A) see opportunities and threats as being the same thing.
• B) confuse weaknesses with threats.
• C) see strengths as the only meaningful issue in a SWOT analysis.
• D) confuse strengths with opportunities.
• E) list their marketing options or strategies as opportunities.

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Definitions:

Depressed Person

A term for someone experiencing depression, a mental health condition characterized by persistent feelings of sadness and loss of interest in activities.

Overwhelming Challenges

Situations or tasks that appear too difficult to manage or overcome given current resources or capacities.

Productive

Refers to the capacity to produce substantial results, outputs, or benefits efficiently.

Frenzied Energy

A state of intense, often unfocused activity and excitement, typically resulting from heightened emotions or nervousness.