The Failure to Understand the Difference Between Internal and External

question 36

Multiple Choice

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers:

• A) see opportunities and threats as being the same thing.
• B) confuse weaknesses with threats.
• C) see strengths as the only meaningful issue in a SWOT analysis.
• D) confuse strengths with opportunities.
• E) list their marketing options or strategies as opportunities.

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Definitions:

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Geological Research

The scientific study of the Earth, including its composition, structure, processes, and history.

Authority

The power or right to give orders, make decisions, and enforce obedience.

Tax Incentives

Financial benefits, such as reductions in taxes, provided by governments to encourage certain economic activities or investments.