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Discuss the role of the strategy canvas and the four actions framework in establishing a strategic focus for the firm's marketing strategy. Why are these approaches invaluable in today's highly competitive environment?
Test Beliefs
Ideas or assumptions that are evaluated or verified through the process of testing or experimentation.
Assumptions
Accepted beliefs or statements taken for granted without proof.
Cognitive Therapy
A type of therapy focused on changing negative patterns of thought to alter unwanted behavior patterns and treat psychological disorders.
Negative Self-talk
The act of talking to oneself in a harmful and derogatory manner, which can affect an individual's mindset and overall mental health.
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