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Explain How and Why the Process of Developing a Marketing

question 19

Essay

Explain how and why the process of developing a marketing plan might be more important than the marketing plan document itself. What are the benefits of the planning process irrespective of the actual outcomes of the process?


Definitions:

Blood

A vital fluid in humans and animals that delivers necessary nutrients and oxygen to the cells and carries away waste products.

Mother

A female parent of a child or offspring.

Baby

A very young child, especially one newly or recently born.

Teratogen

An agent or factor that causes malformation of an embryo.

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