In a Marketing Plan, the Executive Summary Should Be a Complete

question 30

Multiple Choice

In a marketing plan, the executive summary should be a complete but concise overview of the entire marketing plan because:

• A) the executive summary is the most important part of the plan.
• B) the executive summary is the first part of the marketing plan to be written.
• C) most readers of a marketing plan are busy and value condensed information.
• D) the executive summary is the least read part of the marketing plan.
• E) the executive summary does not provide any quantitative information.

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Definitions:

Adobe Flash

A multimedia software platform used for the production of animations, rich internet applications, desktop applications, mobile apps, and mobile games, now largely deprecated.

Web Animations

Dynamic visual effects or animations created using web technologies to enhance user experience on websites.

MIDI Technology

A technical standard that allows electronic musical instruments, computers, and other equipment to communicate, control, and synchronize with each other.

Electric Current

The flow of electric charge through a conductor, measured in amperes.