Which of the Following Type of Planning Focuses on Specific

question 35

Multiple Choice

Which of the following type of planning focuses on specific markets or market segments and the development of marketing programs that will fulfill the needs of customers in those markets​?

• A) ​strategic planning
• B) ​customer analysis
• C) ​environmental planning
• D) ​tactical planning
• E) ​marketing plan

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Definitions:

Frustration of Nonreward

The feeling of tension, dissatisfaction, or disappointment that arises when an anticipated reward or outcome does not materialize.

Motivation Generated

The process through which inner or external factors stimulate desire and energy in people to be continually interested and committed to a job, role, or subject.

Incentive Motivation

A theory in psychology that argues behavior is directed toward attaining desirable stimuli and avoiding unwanted stimuli.

Latent Learning

The subconscious retention of information without reinforcement or immediate application, which becomes apparent when a situation calls for it.