In 2005, the American Marketing Association Changed the Definition of Marketing

question 26

Multiple Choice

In 2005, the American Marketing Association changed the definition of marketing that had stood for 20 years. The major changes in the definition included a shift from delivering the 4 Ps (product, price, place, promotion) to delivering __________ and a shift from creating exchanges to creating __________.

• A) satisfaction; customer relationships
• B) value; customer relationships
• C) quality; transactions
• D) value; satisfaction
• E) quality; value

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Definitions:

Consistency

Use of the same accounting principles and methods from year to year within a company.

Accounting Principles

The rules and guidelines that companies follow in preparing financial statements, ensuring consistency and comparability.

Faithfully Representative

A qualitative characteristic of financial information that requires reported data accurately reflect the economic phenomena they represent, ensuring reliability and trustworthiness.

Accounting Information

Financial data and reports that provide insight into a company's financial performance and position, aiding decision-making processes.