As Cyberspace Interaction Increases, Sociologists Have Begun to Research the Influence

question 94

Multiple Choice

As cyberspace interaction increases, sociologists have begun to research the influence of the internet on social interaction. Research indicates all of the following, except:

• A) some people are able to develop close and in-depth relationships through their interaction in cyberspace.
• B) cyberspace interaction seems to follow the same patterns of face-to-face interaction in terms of impression management.
• C) social interaction in cyberspace is a source of identity for people, just as in traditional forms of communication.
• D) cyberspace interaction is quickly replacing face-to-face interaction.

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Definitions:

Push Marketing Strategy

A promotional strategy where businesses "push" their products or services onto consumers by using aggressive advertising and sales tactics.

Digital Marketing

The promotion of products or brands via one or more forms of electronic media.

Convenience Goods

Consumer products and services that are widely available and bought frequently with minimal comparison and effort by the consumer.

Account Management Policies

Policies that specify whom salespeople should contact, what kinds of selling and customer service activities should be engaged in, and how these activities should be carried out.