Whether or Not a Measurement Gives the Same Results When

question 108

Multiple Choice

Whether or not a measurement gives the same results when it is repeated under the same conditions is an indication of the measurement's _.

• A) validity
• B) reliability
• C) certainty
• D) replicability

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Definitions:

Brand Name

The name given to a product or service from a specific source used to distinguish it from others.

Important Attributes

Key features or characteristics of a product or service that are significant to consumers and can influence their purchasing decision.

Trial Stage

A phase in product adoption or marketing where consumers are given the opportunity to try a product or service before making a purchase decision.

Hierarchy of Effects

A model in marketing that describes the stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally the actual purchase.