There Are Reasons That a Sociologist May Want to Repeat

question 36

True/False

There are reasons that a sociologist may want to repeat or replicate a study previously done by someone else.

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Definitions:

Small Businesses

Companies with a limited number of employees and revenue, playing a significant role in the economy.

Black Box Influence

The impact of systems or processes whose internal workings are not visible or easily understood by outside observers.

Consumer's Mind

The perceptions, attitudes, memories, and biases that influence how a customer thinks about a product, brand, or experience.

Evoked Set

The group of brands or businesses that come to a customer’s mind when she thinks of a type of product.