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How do sociologists view the value of culture for the individual?
Content Marketing
According to the Content Marketing Institute, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.
Engagement
The interaction or involvement of users with content, brands, or activities on social media.
Traffic
Refers to the movement of vehicles, people, or data through a network or system.
PESO Model
A model, created by Gini Dietrich, that focuses on outlining the key components of media for social media such as paid media (P), earned media (E), shared media (S), and owned media (O).
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