Contact Theory Argues That Interaction Between Whites and Minorities Will

question 48

Multiple Choice

Contact theory argues that interaction between Whites and minorities will reduce prejudice on part of both groups if all of the following conditions are met, except:

• A) the parties interact on equal ground.
• B) the contact is sustained.
• C) social norms favoring equality are agreed upon by the participants.
• D) all parties agree to work to reduce the prejudice.

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Definitions:

Late Majority

A category of consumers in the diffusion of innovation model who adopt a new product or technology after the average member of a society.

Beta Testing

The second phase of software testing in which a sample of the intended audience uses the product in a real environment to identify defects.

Market Testing

The process of evaluating the viability of a new product or service through controlled experimentation in a specific market segment before a full-scale launch.

Concept Testing

The process of evaluating potential consumer response to a product idea before introducing it to the market.