A Common Use of Demographic and Socioeconomic Data in Marketing

question 28

Multiple Choice

A common use of demographic and socioeconomic data in marketing is

• A) delineating market segments.
• B) investigating intentions to purchase.
• C) relating attitudes to opinions.
• D) discovering motivations.
• E) determining brand awareness.

---

Definitions:

Project Managers

Professionals responsible for planning, executing, and closing projects while managing the resources, scope, and stakeholders involved.

Complex Projects

Initiatives that are characterized by a high degree of uncertainty, risk, and interdependencies among various tasks.

DISC Acronym

A behavior assessment tool based on four personality traits: Dominance, Influence, Steadiness, and Conscientiousness.

Conscientiousness

Conscientiousness is a personality trait characterized by diligence, carefulness, thoroughness, and the desire to do a task well.