If a Researcher Is Interested in Investigating Whether or Not

question 20

Multiple Choice

If a researcher is interested in investigating whether or not consumers like a new packaging method for a particular product, the researcher should focus on measuring

• A) Motivation.
• B) Intention.
• C) Behavioral goals.
• D) Attitude.
• E) Personality.

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Definitions:

Intermittent Reinforcement

A conditioning schedule in which a reward or punishment (reinforcement) is not administered every time the desired response is performed.

Learning Perspective

View of human development that holds that changes in behavior result from experience or from adaptation to the environment.

Environment

The surrounding conditions, influences, and forces that affect the existence and development of an organism or community.

Unconscious Fantasies

Mental processes and imagined scenarios that are not readily available to conscious awareness, often influencing behavior and emotions subtly.