Purchase Intentions

question 10

Multiple Choice

Purchase intentions

• A) Are a very good indicator of an individual's future behavior.
• B) May be better predictors of future behavior for large dollar expenditures.
• C) Are a relatively good predictor of a family's purchase behavior.
• D) Are studied often in marketing because they are very similar to attitudes.
• E) Are better predictors of future behavior for small dollar expenditures.

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Definitions:

Time Orientation

An individual's or culture's approach to time, focusing on past, present, or future events, and influencing behavior and decision-making.

Hofstede

A framework developed by Geert Hofstede that analyzes cultural differences through five dimensions: power distance, individualism vs. collectivism, masculinity vs. femininity, uncertainty avoidance, and long-term orientation.

Value of the Dollar

The purchasing power of the U.S. dollar, indicating how much goods and services it can buy, often relative to other currencies.

U.S. Marketers

Professionals involved in the marketing activities aimed at creating, promoting, and delivering products or services in the United States market.