"Mission Possible" Is a Non-Profit Retail Store That Sells Gift

question 8

Multiple Choice

"Mission Possible" is a non-profit retail store that sells gift items made by artisans from over thirty different underdeveloped countries. This store provides employment to impoverished third world craftspeople and markets their handiwork at a fair price. The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible. The store uses______________segmentation.

• A) demographic
• B) psychographic
• C) geodemographic
• D) ethnic
• E) geographic

---

Definitions:

Academic Skills

encompass the abilities and competencies related to learning and academic performance, including reading, writing, arithmetic, and study skills.

IQ Score

A numerical representation of an individual's cognitive ability relative to their age group, derived from standardized intelligence testing.

Learning Disability

A neurological disorder that affects a person's ability to process, learn, and use information, often impacting reading, writing, and mathematics skills.

Same-aged Peers

Individuals of approximately the same age who share similar interests or developmental stages.