A Common Use of Demographic and Socioeconomic Data in Marketing

question 28

Multiple Choice

A common use of demographic and socioeconomic data in marketing is

• A) delineating market segments.
• B) investigating intentions to purchase.
• C) relating attitudes to opinions.
• D) discovering motivations.
• E) determining brand awareness.

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Definitions:

Transnational Strategy

A strategy that seeks efficiencies of global operations with attention to local markets.

Mutual Benefit

A situation or agreement where all parties involved gain advantages or profits.

Related Diversification

A business growth strategy in which a company expands its operations into areas that are similar to its existing lines of business.

Acquiring New Businesses

involves the process of a company purchasing or merging with other companies to expand its operations or enter new markets.