Which of the Following Statements Is NOT True of Motives

question 37

Multiple Choice

Which of the following statements is NOT true of motives?

• A) Marketers have an interest in consumer motives because it is believed that motives are stable and thus offer a strong basis for predicting future behavior.
• B) A motive might be considered an inner state that produces goal-oriented behavior.
• C) For marketing purposes, motives and attitudes are essentially the same thing.
• D) Marketers believe that an understanding of the motives behind a behavior might allow them to better influence future behavior.
• E) All of the above statements are true of motives.

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Definitions:

Brick-and-mortar Stores

Physical retail outlets located in buildings as opposed to online or virtual shops.

Reciprocal Pricing

Reciprocal pricing is a pricing strategy where competitors agree, either formally or informally, to set prices at a certain level, often to stabilize market conditions or ensure mutual profitability.

Contract Manufacturers

Companies that produce goods under contract for other companies, under the branding of the latter, often as a cost-saving measure.

Mass Customization

Mass customization is a strategy that combines the efficiency of mass production with the flexibility of individual customization, allowing for personalized products at scale.