Which of the Following Is TRUE

question 54

Multiple Choice

Which of the following is TRUE?

• A) External validity is concerned with the issue of whether or not the specific treatment in which the researchers are interested has actually brought about the effect they have observed.
• B) A consumer good purchase experiment conducted in a mock-up store is more externally valid than the same experiment in a real store setting.
• C) External validity deals with the problem of projecting one's results from the experimental setting to the real world.
• D) Both A and C.
• E) A, B, and C.

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Definitions:

Dynamically Continuous Innovation

Innovations that represent a significant change to an existing product or process but do not completely disrupt consumer habits.

Discontinuous Innovation

A groundbreaking innovation that significantly changes existing markets or creates new ones by introducing a novel product or service.

Continuous Innovation

Ongoing efforts to improve products, services, or processes, which can help organizations stay competitive and meet customers’ evolving needs.

Dynamically Continuous Innovation

Dynamically continuous innovation involves significant changes to existing products or processes, making improvements while not requiring consumers to learn entirely new behaviors.