In a Controlled Test Market All of the Following Are

question 67

Multiple Choice

In a controlled test market all of the following are true, EXCEPT the

• A) product is distributed through normal distribution channels.
• B) test is conducted by a service agency external to the firm.
• C) test market service pays retailers for shelf space.
• D) test market service coordinates the trade promotion program.
• E) product is guaranteed distribution.

---

Definitions:

Gamma Ray

High-energy electromagnetic radiation emitted by atomic nuclei during radioactive decay, with higher energy than X-rays.

Radiation Sickness

A serious illness caused by excessive exposure to ionizing radiation, affecting the skin, gastrointestinal tract, and bone marrow.

Radioactivity Emissions

The process by which unstable atomic nuclei lose energy by emitting radiation, including alpha particles, beta particles, and gamma rays.

Medical Diagnoses

The process of identifying and naming a disease or condition based on its signs, symptoms, and test results.