What Type of Research Should a Manager Use When She

question 58

Multiple Choice

What type of research should a manager use when she needs precise answers about the effects of various proposed marketing actions on important outcomes?

• A) Exploratory
• B) Causal
• C) Surveys
• D) Descriptive
• E) Both A and D

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Definitions:

Long-Term Investment

Assets purchased for the purpose of holding them for an extended period, often years, such as stocks, bonds, or real estate.

Bonds

Long-term instruments of debt issued by corporations or governments, promising to pay back the principal along with interest at a future date.

Equity Securities

Financial instruments that represent an ownership interest in a company, such as stocks.

Money-Market Funds

Investment funds that invest in short-term debt securities with the goal of providing high liquidity and low risk.