What Type of Research Should a Manager Use When She

question 58

Multiple Choice

What type of research should a manager use when she needs precise answers about the effects of various proposed marketing actions on important outcomes?

• A) Exploratory
• B) Causal
• C) Surveys
• D) Descriptive
• E) Both A and D

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Definitions:

Nearest 0.01%

Rounding to the closest one-hundredth of a percent, often used in financial calculations to ensure precision.

Terminating Decimal

A decimal fraction that comes to an end or has a finite number of digits after the decimal point.

Five-Figure Accuracy

A level of precision where a numerical value is rounded to the nearest ten-thousandth place, representing the first five significant digits.

Terminating Decimal

A decimal fraction that has a finite number of digits after the decimal point.