What Type of Research Design Should Be Used to Obtain

question 46

Multiple Choice

What type of research design should be used to obtain conclusive answers to questions such as why sales increase or decrease if we increase or decrease advertising, why one ad garners greater attention and recall than another, why $0.50 coupons make people buy the national brand versus the store brand?

• A) Exploratory
• B) Causal
• C) Descriptive
• D) Case Analysis
• E) All of the above.

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Definitions:

Homozygous

Having two identical alleles of a particular gene, resulting in a specific trait or characteristic.

Probability

The measure of the likelihood that an event will occur, expressed as a number between 0 and 1.

Y Chromosome

One of the two sex chromosomes of mammals and some other organisms; the Y chromosome determines male gender in humans; normal females are XX, normal males are XY. Compare with X chromosome.

Cystic Fibrosis

A hereditary disorder affecting the exocrine glands, causing the production of abnormally thick mucus, leading to blockage of the pancreatic ducts, intestines, and bronchi and resulting in respiratory and digestive problems.