Dell Corporation Sent Five Different Versions of Their Email to Customers

question 51

Multiple Choice

Dell Corporation sent five different versions of their email to customers to determine which message was most effective at getting customers to make online purchases. While online sales rose by nearly 20%, two of the versions demonstrated higher than normal click-through rates. Such experimentation done in a realistic environment would be called a

• A) field experiment.
• B) laboratory experiment.
• C) survey experiment.
• D) cross-sectional experiment.
• E) longitudinal experiment.

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Definitions:

Electrical Schematics

Diagrams that represent the components and connections in an electrical circuit, using standardized symbols to facilitate understanding and troubleshooting.

Rheostat

A variable resistor.

Tolerance

The allowable variation in a component’s specified value, such as resistance or capacitance, indicating the accuracy of its manufacture.

Color Bands

Colored stripes on components such as resistors that represent numbers according to a standardized code, used to indicate their value, tolerance, and sometimes temperature coefficient.