A Marketing Manager Has Discovered That Relevant, Internal Secondary Data

question 18

Multiple Choice

A marketing manager has discovered that relevant, internal secondary data don't exist to support a decision process. The next step the manager should take is:

• A) Look for external sources for the relevant data.
• B) See if good data can be obtained from published sources.
• C) Begin a primary data collection effort.
• D) All of the above are correct next steps
• E) A and B are both correct.

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Definitions:

Accessible

Easily approached, entered, used, or understood by a wide range of people, including those with disabilities.

Self-efficacy Expectations

An individual's belief in their own capability to execute behaviors necessary to produce specific performance attainments.

Outcome Expectations

Beliefs about the likely results of actions, influencing decision-making and behavior in psychological theories.

Self-management Program

A structured approach that teaches individuals to effectively manage chronic conditions or their own health through knowledge, skills, and strategies.