Which of the Following Is TRUE

question 38

Multiple Choice

Which of the following is TRUE?

• A) There are more standardized marketing information services available to the consumer goods manufacturer than to the industrial goods manufacturer.
• B) The Dun & Bradstreet global commercial database is popular among industrial goods and service suppliers.
• C) Census Bureau material has proven to be very useful in targeting groups of customers.
• D) Geodemographers are companies that typically combine census data with other sources of data to produce customized reports for clients.
• E) All of the above statements are all true.

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Definitions:

Publishing Platform

A digital or physical medium used for the dissemination of content, such as books, articles, or blog posts.

Visibility

The degree to which a company or product is easily seen or noticed, often in terms of marketing or presence in the marketplace.

Omni-Channel Retail

A multi-channel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online from a mobile device, a laptop, or in a brick-and-mortar store.

Channel Conflicts

Disagreements or disputes among marketing channel members about the distribution of profits or the roles and responsibilities of each member.