A Common Segmentation Base for Firms That Takes into Account

question 21

Multiple Choice

A common segmentation base for firms that takes into account the industry designation or designations of its customers is:

• A) Dun & Bradstreet global commercial database
• B) Standard Industrial Classification system
• C) Nielsen's PRIZM system
• D) NAICS
• E) Arbitron rating system

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Definitions:

Mechanical

Pertaining to or involving machines or mechanical forces, often related to the physical aspects of objects and processes.

Rationalist

A person who emphasizes reasoning, logic, and knowledge derived from intellectual analysis and deduction.

Innately Attractive

Describes something that is naturally appealing or attractive without the need for learning or acquisition.

Height

The measurement of someone or something from base to top.