Which of the Following Is FALSE

question 5

Multiple Choice

Which of the following is FALSE?

• A) Effective segmentation demands that firms group their customers into relatively homogenous groups.
• B) A common segmentation base for firms takes into account the industry designation(s) of its customers.
• C) Firms selling consumer goods normally target individual customers.
• D) The main disadvantage of secondary data over primary data is that the data may not always ideally fit the needs of the user.
• E) Secondary data are typically much less expensive than primary data.

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Definitions:

Family History

The health histories of members of a family, which can indicate the genetic predispositions to certain diseases within that family.

Skill

The ability to do something well, acquired through training, experience, or practice.

Class Maps

Visual or conceptual representations that illustrate the various social classes and their relative positions or relations within a society.

Distinguishing Classes

The act of identifying and categorizing people based on their socio-economic status, wealth, occupation, or other social markers.